Getting ready to tackle the HBS essay? Alex has practical guidance on how and where to start.

Every year applicants come to me and they say look, if I can’t get a place at a “Top 7” school, then the ROI is clearly not there. Sometimes true, sometimes really not.

Clearly, we are in an age of video essays and Zoom interviews. The content of what you say is still the most important factor. However, style does matter!