Every year, I get a few incredibly talented candidates who are not hardwired to sell themselves.
Or they have been in jobs where they spend time analyzing and problem solving, but not persuading.
This comes out most during our interview prep sessions. These applicants simply convey information but don’t convince.
Their energy level and body language are tame and uninspiring.
You are competing with an incredible pool of self promoters in the best sense.
In the interviews and with the essays, you need to proactively and creatively sell yourself with a credible style.